High calories
Designed for athletes who struggle to consume enough calories.
PRE-LAUNCH / NOW RECRUITING
HENZER FOUNDING PERFORMANCE PARTNERS
The next formula.
Your perspective.
Help shape the future of athlete nutrition.
Henzer is selecting a limited group of collegiate athletic programs and performance organizations to help shape Formula 1.0 before production begins.
No purchase required. Built around your athletes.
FORMULA 1.0 DEVELOPMENT CONCEPT
Clean Calories.
Real Strength.
Real Strength.
01 / THE OPPORTUNITY
More fuel.
Less friction.
Athletes with high calorie needs often rely on powders, large meals, or high-sugar products. Most ready-to-drink protein shakes focus on low-calorie supplementation. Formula 1.0 is being developed to bridge that gap.
High protein
Performance-focused protein intake in a convenient ready-to-drink format.
Low added sugar
A cleaner approach to traditional high-sugar mass gainers.
02 / FORMULA 1.0
Built for athletes
who need more.
Formula 1.0 is being developed as a convenient, nutrient-dense ready-to-drink option for athletes focused on performance, recovery, and healthy weight gain.
550kcal
TARGET CALORIES
50g
TARGET PROTEIN
Low / no
TARGET ADDED SUGAR
Vitamin
FORTIFICATION GOAL
Nutrition targets shown are development goals and may change during formulation and testing.
Science-Fueled Performance in Every Bottle.READY-TO-DRINK / IN DEVELOPMENT
03 / THE PARTNERSHIP
Build Formula 1.0
with us.
Founding partners will help Henzer understand what athletes and performance professionals actually need before the product is finalized.
Early access
Be among the first organizations invited to evaluate Formula 1.0.
Complimentary pilot samples
Selected partners will receive pilot samples when available.
Influence the formulation
Help shape calories, flavor, texture, protein content, and athlete preferences.
Founding partner pricing
Preferred introductory pricing when commercial production begins.
Priority ordering
Priority access to early production runs, subject to availability.
Recognition, on your terms
Optional recognition in future Henzer materials, subject to your organization’s approval.
Program benefits are planned and depend on formulation progress, sample availability, and future production.
04 / WHO SHOULD APPLY?
You know your athletes.
We want to listen.
We’re looking for people and organizations working at the intersection of nutrition, performance, and athlete development.
- Collegiate athletic departments
- Sports performance departments
- Strength and conditioning programs
- Sports dietitians and nutrition staff
- Private sports performance organizations
- Athlete development programs
05 / DEVELOPMENT ROADMAP
Early stage.
Clear direction.
Where we are: pre-launch, with partner outreach underway. Your input helps inform what comes next.
- 01
Concept development
Underway
- 02
Partner outreach
Currently recruiting
- 03
Formula development
Food science & formulation
- 04
Pilot production
Small-scale samples
- 05
Partner testing
Feedback & refinement
- 06
Commercial launch
Future production & distribution
WHY HENZER
Better nutrition starts with better conversations.
Henzer is building Formula 1.0 around feedback from athletes and sports performance professionals. Our goal is simple: a high-calorie performance drink that is convenient, nutritionally thoughtful, and designed around the real needs of athletes trying to fuel growth and recovery.
06 / LET’S BUILD TOGETHER
A seat at
the starting line.
Apply to become a Founding Performance Partner.
We're currently speaking with a limited number of athletic programs and performance organizations as Formula 1.0 moves through development.
Your experience can help shape what’s next.
No purchase or financial commitment required.
07 / A FEW DETAILS
Good questions.
Clear answers.
Does applying require us to purchase anything?
No. Applying does not require a purchase or financial commitment.
Is Formula 1.0 available now?
Not yet. Formula 1.0 is currently in development.
What will founding partners be asked to do?
Selected partners may be invited to provide feedback, participate in short conversations, and evaluate pilot samples when available.
Are pilot samples free?
Henzer plans to provide complimentary samples to selected founding partners during pilot testing, subject to availability.
Does becoming a founding partner mean our organization endorses Henzer?
No. Participation does not imply endorsement unless separately agreed to in writing.
THE FUTURE IS A TEAM EFFORT.
Help us build better
performance nutrition.
More calories. More convenience. A cleaner approach.
Built around the athletes you support.